Datalicious

After a busy few months, another happy customer went live with their updated cloud infrastructure. Datalicious is crack SEO/SEM consultancy that has racked up major gains for their clients like Vodafone Australia. More than just improving your search rankings, they holistically look at the volumes of data that your site visitors create and create strategies for acting upon those insights. You really should check out their case study here.

So given that this client was comprised of hardcore techies, I knew that their solution had to be perfect. We went through our traditional process for analysing the current productivity problems in the organisation through manager and user interviews, which included 1-1 discussions as well as physically watching employees work to identify usability flaws in existing tools or breakdowns in information flow.

After a handful of sessions identifying the key software tools that could help Datalicious grow to the next level, Pragmati demonstrated research conducted on the various SaaS ecosystems availible to meet their needs for accounting, time tracking, billing and invoicing as well as CRM. Over 40 vendors were evaluated including Google Docs, Javeline, WorkflowMAX, ProWorkflow, Basecamp, Microsoft Sharepoint to name a few.

At Pragmati we strongly believe in agile methodologies, and testing often and early was the key strategy. We quickly went through 3 rounds of user testing various components and their integrations to other pieces. For example, the team loved the integrations between WorkflowMAX and Xero and Javelin, but the team decided to move to ProWorkflow because it afforded more granular controls and a more efficient UI. These conclusions could have been delayed by weeks if we followed the classic enterprise software route of installing servers, and only then realising we had to make a platform change.

At the end of the day, Pragmati was able to create greater insights into profitability via improved time tracking and being able to capitalize on leads with an efficient CRM that is integrated fully into their accounting package, Xero. They’re reducing the time spent generating and updating quotes, management reports and client status updates. As well, with greater reporting they have found certain insights that helped identify issues in their billing cycles, leading to better cash flows. What could be more important in the services industry.